Advertise With MyFoxOrlando

To find out more about our site and advertising opportunities contact us .

Click here to view a  WOFL/WRBW Sales Presentation.

Thank you for your interest in advertising with My Fox Orlando. Contact us today to find out how we can incorporate your initiatives in ways that only My Fox Orlando can achieve.

My Fox Orlando extends the FOX brand to the Internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience. We'll work with your brand to develop customized messages and opportunities to unite with some of television's best properties.

Below are general guidelines for traditional advertising specifications:

Online made easy with MyFOX Local Websites

Pre-roll Video

• We have the ability to serve both pre and post roll video
• We can link a pre/post roll video with the 728x90 and/or 300x250 with a 1:1 ratio.
• All video ads are hosted by our servers
• We can track video impressions at 3 points within the video play (beginning, middle, end) but would need 3 separate 1x1 tracking tags for that. These are optional.
• Our pre/post-roll video ads are clickable
• Standard Frames Per Second for Broadcast video = 30 FPS

Order types

• All ad payment structures fall into one of 2 categories-
• CPM – cost per thousand based of number of impressions consumed
  CPD – cost per day based on the length of time the ad owns a particular ad slot on a page

Rich Media

• Accepted rich media vendors : Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder
• We accept Flash 6,7,8,9 with max file size of 300k
• All ads must be user initiated and must have the same action to close as it was to expand (Click to open, click to close, OR mouse over to open, mouse off to close)
• Expandable panel must have a visible close button (X CLOSE) 100% of the time located within the expanded panel
• Audio/Video may only be within the expanded panel and may not play automatically (must be user initiated)
• Stop/Mute and Start buttons are required
• Z Index in all Rich Media must be set to 999,999 or lower
• Click tags in SWF files should read – getURL (clickTag, "_blank"); or (release) { getURL (_level0.clickTag, "_blank");}
• Standard Frames Per Second for online video = 12 - 18 FPS

Targeting

• We can geo-target by City, State, Zip Code, Area Code, or DMA
• We can target by specific day and/or day-part

Miscellaneous

• If an ad/order is to be canceled, we need to be notified 14 days in advance
• All ads that are clicked on will create a new window and not take the user away from our website
• We can provide reports to agencies/advertisers out of DFP given a 14 day advance notice description of what they would like included on the report
• Atlas and all Third Party vendor tags are accepted
• All ad tags sent should be e-mailed in an attached text file and not in the body of an e-mail