Orlando Magic guard Jameer Nelson at the March 1 Magic vs. Thunder matchup on Noche Latina. Photo taken by Fernando Medina.
SEMINOLE COUNTY, Fla. (WOFL FOX 35 ORLANDO) -
The Orlando Magic wore their "El Magic" jerseys Thursday night for the first time in their game against Oklahoma City. The team wore the special jerseys in appreciation of their Hispanic fan base.
In addition to Thursday's game, the Magic will wear the jerseys at the March 19 Chicago contest and the March 21 Phoenix matchup.
The Magic has been a long time supporter of the Hispanic community of Central Florida. The "El Magic" jersey is the latest in a long line of efforts connected to the Orlando Hispanic community. Another one of those efforts is Magic Spanish broadcaster, Joey Colon, in his 14th season with the team. Colon handles all Spanish radio broadcasts for the Magic. He can be heard on AM 1270 WRLZ (Radio Luz), and hosts Inside Magic en Espanol on select Mondays from 6-7 p.m. Colon stands as the only Puerto Rican broadcaster in the NBA today.
In addition to the team's broadcasting efforts, the Magic has long standing partnerships with several Hispanic organizations including the Hispanic Chamber of Commerce, Hispanic Business Initiative Fund, Hispanic Business Council of Kissimmee, Hispanic Heritage Scholarship Fund, the City of Orlando Hispanic Office for Local Assistance (H.O.L.A.), and the Association of Latino Professionals in Finance and Accounting (ALPHA).
The Magic also have a dedicated Spanish website, elorlandomagic.com.