Social shopping is the new hot spot of online commerce and Pinterst is leading the way.
"I think it's really blown up because it really gives a lot of inspiration," says Dana Roquemore, a fashion expert who owns the local online vintage clothing store Other People's Property.
Pinterest is a website connecting women all over the world through virtual window shopping. It's a pinboard styled photo sharing website that allows users to create, manage and share theme-based image collections for things they find interesting.
"These are the topics that women are interested in as far as home décor, fashion and food, and this is something that is very engaging to them," Roquemore says. "This is something they are spending their money on, their time on especially online."
Roquemore says she's a huge fan of Pinterest and she's not alone. In fact, Pinterest had nearly 12 million hits in January alone, and it's been tagged the fastest growing stand-alone site ever. Even Mitt Romney's wife is a member.
So what is it about Pinterest that's got women going wild? It's the idea of social shopping. Women love to shop with other women, and even more, they love to share ideas and fun finds.
"A lot of women want to feel that they have input as far as the things they find online and their influence as far as sharing what they have found with their community," Roquemore says.
Roquemore says social shopping is here to stay.
"It is very easy to find things online and to share them. And that keeps you coming back for more," Roquemore says.