Urban Outfitters Pulls 'Navajo' Name From Website - FOX 35 News Orlando

Urban Outfitters Pulls 'Navajo' Name From Website


The word "Navajo" no longer appears on Urban Outfitters' website.

The trendy clothing chain has removed the word from numerous product names in the wake of criticism from the Navajo Nation government, tribal members and bloggers, who saw it as disrespectful and a trademark violation.

As recently as last week, Urban Outfitters used "Navajo" in the names of more than 20 products on its website. Two items in particular stirred up controversy online: the "Navajo Hipster Panty" and the "Navajo Print Fabric Wrapped Flask."

The products now are described on the store's website as "printed" instead of "Navajo."

Urban Outfitters spokesman Ed Looram confirmed Wednesday that the clothing chain received a cease-and-desist letter from the Navajo tribe a week ago. He declined to comment further.

The tribe holds trademarks on the Navajo name that cover clothing, footwear, online retail sales and textiles. Its Justice Department had said it hoped Urban Outfitters would adopt another name.

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