Shinola manufacturing watches and more in Detroit - FOX 35 News Orlando

Shinola manufacturing watches and more in Detroit

Posted: Updated:

By Alexis Wiley
Fox 2 News


DETROIT (WJBK) -- We make a lot of great products in the U.S.  Watches aren't normally on that list, but a company called Shinola is trying to change that by making their watches in Detroit, and they're hoping to revolutionize the industry.

"The idea of made in Detroit, watches made in Detroit, there was a lot of raised eyebrows," said Heath Carr.

Carr and his partners knew exactly what they were doing.  They wanted to create a line of high quality products that showcased American innovation and talent.

"Detroit kept coming to the top of the list because of its history in manufacturing," Carr said.

However, the people of Detroit are the ones who really sealed the deal.

"We fell in love with the city.  Everybody we ran into said how can I help?  And that was a big part of our decision to be here," Carr explained.

Shinola is based inside Detroit's College for Creative Studies and employees about 20 people -- a number that is expected to more than double within the next few months.

The company sponsors CCS classes, brings in interns and has even hired students as designers.

"It's something where we can capture that local talent and keep it local," said Carr.  "We'll have leather goods, journals, bicycles, watches."

Every item proudly representing the city that started it all.

"This is the place we want to be," said Carr.

Shinola's watches are scheduled to hit the market next spring and a limited number of bikes are available for purchase now.

For more information on Shinola, visit www.shinola.com.

  • Local NewsLocal NewsMore>>

  • Michigan man mocked on Instagram by Shaquille O'Neal, celebrities files lawsuit

    Michigan man mocked on Instagram by Shaquille O'Neal, celebrities files lawsuit

    Wednesday, July 30 2014 7:08 PM EDT2014-07-30 23:08:15 GMT
    Jahmel Binion filed a lawsuit in Macomb County court today.Jahmel Binion filed a lawsuit in Macomb County court today.
    They said they were sorry -- but it's not enough. The local man -- who was mocked for his appearance on Instagram by Shaquille O'Neal and other celebrities is now suing.
    They said they were sorry -- but it's not enough. The local man -- who was mocked for his appearance on Instagram by Shaquille O'Neal and other celebrities is now suing.
  • Witnesses describe punch that killed soccer ref, say suspect has been violent before

    Witnesses describe punch that killed soccer ref, say suspect has been violent before

    Wednesday, July 30 2014 6:57 PM EDT2014-07-30 22:57:23 GMT
    More details emerged from 16th District Court about what happened on the soccer field the day that referee John Bieniewicz died, allegedly from a punch to the neck by Baseel Abdul-Amir Saad. Testimony was heard through the eyes of four witnesses, three players including two on the opposing team, one teammate of Saad and a police officer. According to court testimony, Saad has gotten violent before on the soccer field.Wiping away tears, 36-year-old Saad, facing a judge on second-degree murder ...
    More details emerged from 16th District Court about what happened on the soccer field the day that referee John Bieniewicz died, allegedly from a punch to the neck by Baseel Abdul-Amir Saad. Testimony was heard through the eyes of four witnesses, three players including two on the opposing team, one teammate of Saad and a police officer. According to court testimony, Saad has gotten violent before on the soccer field.Wiping away tears, 36-year-old Saad, facing a judge on second-degree murder ...
  • Woman's life changed from side effect of bariatric surgery

    Woman's life changed from side effect of bariatric surgery

    Wednesday, July 30 2014 6:41 PM EDT2014-07-30 22:41:11 GMT
    A metro Detroit woman should be celebrating her tremendous weight loss, but instead is now battling a rare condition that has her regretting her bariatric surgery.
    A metro Detroit woman should be celebrating her tremendous weight loss, but instead is now battling a rare condition that has her regretting her bariatric surgery.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices