For films, Super Bowl provides super stage - FOX 35 News Orlando

For films, Super Bowl provides super stage

Posted: Updated:

ANTHONY McCARTNEY, AP Entertainment Writer

LOS ANGELES (AP) — The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.

Reactions to an ad for the sixth installment of the "Fast and Furious" franchise quickly started trending on Twitter, with series star Ludacris fielding viewers' responses.

"The cost per minute is enormous, but studios obviously feel they are going to get the biggest bang for their buck," said Paul Dergarabedian, box office analyst for Hollywood.com.

Also airing in the first half were promos for "Star Trek Into Darkness" and the "Oz The Great and Powerful." After lights went out in the Super Dome in the third quarter, an ad for the third "Iron Man" film aired.

"This is where the studios take the opportunity to plant the seeds of excitement of potential moviegoers for their biggest movies of the year," Dergarabedian said. He noted the studios aren't just aiming at domestic viewers, but the vast international audience that the Super Bowl attracts.

Film ads also played a prominent role in the ramp up to the game.

Walt Disney Co. co-sponsored an hour of pre-game coverage and used it to promote "The Lone Ranger," which stars Armie Hammer and Johnny Depp. In addition to a 90-second promo for the film, CBS aired a tie-in interspersing scenes from the film with footage of the 49ers and Ravens playing.

"World War Z" also aired an ad right before the game's kick-off.

"Identity Thief," a comedy starring Jason Bateman and Melissa McCarthy, was the rare film that will be in theaters before the summer movie season. Another February release, the Dwayne Johnson action film "The Snitch" aired an ad about 90 minutes before the game's start.

The vast Super Bowl audience makes it almost imperative for big releases to air ads during the game, Dergarabedian said, although several studios opted not to air any promos during the game.

"If you don't have a movie to crow about during the Super Bowl, then maybe your slate isn't strong enough," he said.

The game wasn't just focused on movies, with CBS airing numerous promos for their television shows and stars such as Amy Poehler and Oprah Winfrey filming ads for Best Buy and Jeep respectively. Music also played a prominent role in many ads, with an "M&M" singing Meatloaf's "I'd do Anything for Love (But I Won't do That)" and South Korean rapper Psy adapting his hit "Gangnam Style" into a commercial for the Wonderful Pistachios brand.

  • EntertainmentMore>>

  • Belgian artist Baloji kicks off tour in New York

    Belgian artist Baloji kicks off tour in New York

    Thursday, April 17 2014 7:35 PM EDT2014-04-17 23:35:06 GMT
    To say the 6 feet 5 inch Baloji has a presence would be an understatement. The Belgian artist commands the stage with his mix of hip hop, funk, and rap. The 34-year-old rocked out Webster Hall back in January. Now he's back in New York City kicking off a month-long tour. "It's one of the most inspiring cities on Earth so it's always great to be here," Baloji says.
    To say the 6 feet 5 inch Baloji has a presence would be an understatement. The Belgian artist commands the stage with his mix of hip hop, funk, and rap. The 34-year-old rocked out Webster Hall back in January. Now he's back in New York City kicking off a month-long tour. "It's one of the most inspiring cities on Earth so it's always great to be here," Baloji says.
  • Rapper affiliated with Wu-Tang Clan severs own penis, jumps off balcony in suicide attempt

    Rapper affiliated with Wu-Tang Clan severs own penis, jumps off balcony in suicide attempt

    Andre Johnson, who is more widely known as Northstar rapper Christ Bearer, was hospitalized Wednesday after a suspected suicide attempt, TMZ reports.
    Andre Johnson, who is more widely known as Northstar rapper Christ Bearer, was hospitalized Wednesday after a suspected suicide attempt, TMZ reports.
  • Valerie Harper denies reports that she's "cancer-free"

    Valerie Harper denies reports that she's "cancer-free"

    After a story in Closer Weekly stated that Valerie Harper is "absolutely cancer-free," the actress released a statement to set the record straight.
    After a story in Closer Weekly stated that Valerie Harper is "absolutely cancer-free," the actress released a statement to set the record straight.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices