Orange County schools to advertise for neighboring districts - FOX 35 News Orlando

Orange County schools to advertise for neighboring districts

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ORLANDO, Fla. (WOFL FOX 35 ORLANDO) -

Big name brands and logos could soon be popping up at local school districts across Central Florida.
 
"Now that we're all working together as almost a coalition of school districts, we can now talk to bigger companies with bigger marketing budgets," said Brian Siatkowski, of Orange County Public Schools Sales and Marketing department.
 
The Orange County School district is finalizing a deal with seven other local districts including Brevard, Volusia and Seminole county schools to sell advertising for them, mainly at sporting events.
 
"The other district benefit because they don't have a dedicated department that does sell the advertising district wide, so basically what we'll do is we'll handle those efforts for them, write them check to help benefit their athletic programs and then they don't have to outside companies," Siatkowski said.
 
Orange county benefits by getting 10 percent off the top on the deals, last year they raked in close to $100,000 from their football and basketball sponsorships with ads on everything from tickets to signs, now other districts want to follow suit.
 
"All the school districts are trying to find non-traditional revenue to help supplement their programs and we just felt this was a good way to make something that makes sense, benefit all the districts in central Florida," Siatkowski said.
 
Parents say it makes sense for cash-strapped districts.
 
"I don't think people get upset by seeing a Geico add at a high school if that brings in more equipment, more funding for them to travel, to broaden their education, people are very used to it in this ad driven world," said Carlos Navarro, a parent.
 
Students won't see the ads in classrooms or school buses -- parents say they aren't bothered by districts cashing in commercially.
 
"We need to do everything we can to raise money for the students," said Mike Hillis, a parent.
Orange County leaders say the agreement should be finalized next month.

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