After spending years as a pharmacist, one Central Florida man had an "ah hah" moment, creating a way for people to better understand prescriptions. David Medvedeff thought medicine bottles needed a little upgrade, so he's taking on the challenge.
Quick Response, or QR, codes are almost everywhere we look these days. The matrix barcode, first designed for the automobile industry in Japan, is about to hit medicine bottles in the United States.
"Why couldn't your smart phone or your computer actually talk to you about the appropriate way to use it?," Medvedeff asks.
It can, and it's about to happen. Production is already underway at a Lake Mary studio. CueScript, the Orlando-based health care technology company, is producing videos to link to over 4,000 prescriptions.
Medvedeff says, "to think we are going to impact patients around the country, and potentially around the world, is pretty remarkable that its all sourced here in Central Florida." The codes will be printed on a pill-bottle label that can be scanned with a smart phone to download a short video with information about the drug.
"From a safety perspective, it really helps the patient identify what they are taking, why to stay on it, and what outcomes they should expect, which is a big part what's missing in trying to encourage patients to stay on their medications," says Medvedeff. "It all came together at this magic moment, if you will, where we knew there was a better way to educate and inform patients, to empower them with this information."
The company officially launched at the beginning of the year. The plan is to get the big chain pharmacies to buy into the concept. Medvedeff also hopes it will help address another problem with prescriptions.
"Health literacy is a big problem in the United States. About 1 in 5 Americans cannot even understand the directions on their prescriptions, what their doctor or pharmacist is telling them about their medication."
With CueScript on the horizon, Medvedeff hopes to treat that ailment and help millions of patients be better informed when popping their pills.
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