Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Friday, May 17 2013 11:44 PM EDT2013-05-18 03:44:01 GMT
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
Wednesday, May 15 2013 8:32 PM EDT2013-05-16 00:32:03 GMT
Residents in one Bucks County neighborhood are checking their yards. Somebody snapped a picture of this bear, and now people are wondering where he is.
Residents in one Bucks County neighborhood are checking their yards. Somebody snapped a picture of this bear, and now people are wondering where he is.
Monday, May 13 2013 6:51 AM EDT2013-05-13 10:51:02 GMT
The 37-hour standoff ended with four flashbangs, then law enforcement officers storming into a two story Trenton home on Grand. Their aim, to save three children taken hostage by 38-year-old Gerald Tyrone
A 37-hour standoff with an armed man inside a Trenton home ends with a woman and her child dead inside and three of her other kids who were held hostage rescued.
Friday, May 17 2013 11:44 PM EDT2013-05-18 03:44:01 GMT
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
Friday, May 17 2013 7:38 PM EDT2013-05-17 23:38:13 GMT
A woman who lived with a Delaware pediatrician accused of waterboarding her 11-year-old daughter has agreed to plead guilty to child endangerment charges and testify against him.
A woman who lived with a Delaware pediatrician accused of waterboarding her 11-year-old daughter has agreed to plead guilty to child endangerment charges and testify against him.
Friday, May 17 2013 6:26 PM EDT2013-05-17 22:26:23 GMT
When SEPTA trains roll into stations in Radnor Township, Main Line passengers aren't the only ones getting on and off. Police say criminals are now using the rails to pull off home burglaries.
When SEPTA trains roll into stations in Radnor Township, Main Line passengers aren't the only ones getting on and off. Police say criminals are now using the rails to pull off home burglaries here and make their getaway.
Friday, May 17 2013 6:08 PM EDT2013-05-17 22:08:49 GMT
A man in Montgomery County is determined to shock and disgust unsuspecting women, even if they're with their young children.If you were lucky enough to get outside Friday, to a place like the Perkiomen
A man in Montgomery County is determined to shock and disgust unsuspecting women, even if they're with their young children.
