Million $$$ Ideas: The Dog Dicer - FOX 35 News Orlando

Million $$$ Ideas: Dog Dicer cuts big time from kids' little meals

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Music was Jeff Coffey's life, how he made his living. That is, until he invented The Dog Dicer.

"I've been a professional musician for over 20 years, and I was looking to do something different," Coffey said.

He stumbled upon something different in his kitchen with his kids.

"Kids love hot dogs, and we were cutting them up, making them safe to eat."

But it became a tedious task for Mom and Dad at meal time for their boys.

"After years of doing it with a knife, I said, 'Man, there's got to be a quicker way to do this,' " Coffey said.

He searched for a hot dog slicer on the market but couldn't find one.

So he decided to make one.

"I sketched the idea out on a piece of paper. I always wanted it to look like an egg slicer, but shaped like a hot dog so it would be familiar to people."

The first prototype of The Dog Dicer was not the last.

"I went through three different local developers to get this product perfect, to try to get it working right.

Those were some tough times," Coffey said.

It took two dozen prototypes before The Dog Dicer finally hit the market. Four years later, the dream was a reality.  

"It's been a good response. Now we're moving into retail, so that's going to be good," Coffey said.

After playing with the invention, Coffey's wife and business partner started to discover other uses for the dicer: strawberries, bananas, grapes -- even eggs.   

"It'll make a little meal for your toddlers really fast."

Now he's hoping to make some fast money to make up for cutting music out of his life.


Coffey is offering a special deal for Fox 35 viewers. Get 35 percent off The Dog Dicer by going to and entering keyword Fox35.


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