Facebook ads take cues from your browsing history - FOX 35 News Orlando

Facebook ads take cues from your browsing history

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NEW YORK (MYFOXNY) -

Think Facebook is solely for socializing? Think again. The website knows a lot about you, from what kind of coffee you drink to where you shop.

Recently Facebook announced that it had partnered up with four companies that collect web user data. One company boasts a database on the spending habits of more than $100 million Americans.

Shop for a TV on Amazon recently? Don't be surprised to see an ad for TVs on your Facebook newsfeed.

Tech expert Shelly Palmer says the social network is simply customizing its ads by using all kinds of data.

But not everyone wants Facebook to know what they're up to.

Experts say you shouldn't be surprised. The use of targeted advertising is something many sites are now doing to increase revenue.

And while your online shopping habits are up for grabs, personal info about your health isn't.

Palmer says if you are diligent about your privacy and what you put out there, you have nothing to worry about. He also says that there are very strict laws about what social networks can do with your personal data.

Experts say Facebook is getting closer and closer to the ultimate goal of advertising: sending the right message, to the right consumer, at the right time.

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