This inside look into Hard Knocks reveals a new kind of gaming experience. The lighting, the weapons and the voice overhead are all designed to be intense and to get in your head.
However, it's just a game for adults and kids.
"Really as young as 8 years old," explained Lauren Supersano.
Players are armed with fake semi-automatic laser guns.
"Each person can choose which gun they want to use for that mission," she said.
It's "laser tag" beyond what you've ever seen.
"It's like a team death match," explained Cody Smith.
Hard knocks started in one Florida location seven years ago. With business booming the company will open a new location this summer in Orlando and six more nationally, mostly big cities across the southeast.
Watch Jeremy Campbell's report shot inside "Hard Knocks" for a sense of what this intense gaming experience is all about.