Big 4 cellphone carriers unite on anti-texting ads - FOX 35 News Orlando

Big 4 cellphone carriers unite on anti-texting ads

Posted: Updated:

By PETER SVENSSON
AP Technology Writer

NEW YORK (AP) - The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.

The multi-million dollar ad campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers of their own products. After initially fighting laws against cellphone use while driving, cellphone companies have begun to embrace the language of the federal government's campaign against cellphone use by drivers.

Beyond TV and radio ads, the new campaign will stretch into the skies through displays on Goodyear's three blimps. It will also include store displays, community events, social-media outreach and national tour of a driving simulator. The campaign targets teens in particular.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • New York State NewsNew York State NewsMore>>

  • Astorino blasts Cuomo over Moreland Commission

    Astorino blasts Cuomo over Moreland Commission

    Wednesday, July 30 2014 6:54 PM EDT2014-07-30 22:54:36 GMT
    In 2013, New York Gov. Andrew Cuomo created a state panel to investigate public corruption, called the Moreland Commission. But the governor is accused of interfering with investigations and compromising the commission's work. Republican Astorino, who is running against Cuomo, claimed Cuomo didn't hand over evidence to State Police. Astorino wants a special prosecutor to find out if any state and federal laws were broken.
    In 2013, New York Gov. Andrew Cuomo created a state panel to investigate public corruption, called the Moreland Commission. But the governor is accused of interfering with investigations and compromising the commission's work. Republican Astorino, who is running against Cuomo, claimed Cuomo didn't hand over evidence to State Police. Astorino wants a special prosecutor to find out if any state and federal laws were broken.
  • Terror threats at chemical plants underestimated

    Terror threats at chemical plants underestimated

    Wednesday, July 30 2014 1:05 PM EDT2014-07-30 17:05:38 GMT
    Congressional investigators say the government is underestimating the threat of a chemical attack on America's densely populated cities and has failed to inspect virtually all of the chemical facilities that it...
    Congressional investigators say the government is underestimating the threat of a chemical attack on America's densely populated cities and has failed to inspect virtually all of the chemical facilities that it...
  • Police: 10 arrested in North Country heroin bust

    Police: 10 arrested in North Country heroin bust

    Authorities say they've arrested 10 people accused of selling and possessing heroin and other drugs in northern New York.
    Village of Malone police, state troopers and members of the Franklin County border narcotics task force conducted raids Monday night and Tuesday. Officials say the suspects had been selling narcotics in communities near the Canadian border in northern Franklin County.
    Authorities say they've arrested 10 people accused of selling and possessing heroin and other drugs in northern New York.
    Village of Malone police, state troopers and members of the Franklin County border narcotics task force conducted raids Monday night and Tuesday. Officials say the suspects had been selling narcotics in communities near the Canadian border in northern Franklin County.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices