Daytona International Speedway is getting another facelift.
Three years after a complete repaving project, the famed track is getting a revamped frontstretch that will enhance the "fan experience."
International Speedway Corp. estimates the redesign with cost about $400 million. The project is scheduled to begin July 5 and is targeted for completion in January 2016, in time for the Rolex 24 At Daytona and the Daytona 500.
"We are truly creating history with this unprecedented endeavor," said ISC's Chief Executive Officer Lesa France Kennedy. "I commend the board's decision to move forward on our plan to redevelop the Company's signature motorsports facility, thereby shaping the vision of Daytona for the next 50 years."
The redesign includes expanded entrances and a series of escalators and elevators to transport fans to three different concourse levels, each featuring spacious and strategically-placed social "neighborhoods" along the nearly mile-long frontstretch. Those 11 neighborhoods, each measuring the size of a football field, will allow fans to meet and socialize during events without ever missing any on-track action.