USF graduate Nicole Diaz plays the victim in this anti-bullying campaign video.
"I hope it provokes people," she said.
In real life, she admits that even she has been bullied.
"There were definitely instances where people would tease me or consistently bullied me about certain things and yeah, it hurt," she explained.
That type of hurt and pain is portrayed in a powerful way -- through dance.
WATCH VIDEO: https://www.youtube.com/watch?v=bxoz6XeVTpA
"This video, it's international. There's no words, it's strictly body language and everyone can read body language and connect with it."
USF dance professor Andrew Carroll got the idea after creating a dance video to help train hospital staff about safety standards.
"This idea that a dance music video could illustrate educational ideas in kinda a unique way struck a chord with me," he explained.
That video was so effective, he received a grant from USF to create the video about bullying.
He was asked, "Could you possibly show that bullies might have remorse?"
That is perhaps the most provocative aspect of the YouTube video.
"You hear somebody say I'm sorry, or I'm sorry and it doesn't mean anything anymore, but if they just look at you and do a movement of turning their hands, that to me carries so much more significance," he said.
The story also brings victims out of the shadows, showing they, too, can fight back.
Nicole said it hopes it inspires those victims, "to come forward to stand up for themselves, to do something about it, to know that it's wrong what's happening to them. They're not alone."
That message is going global. Schools from L.A. to Australia have picked up the anti-bullying video. Its success sparked yet another idea.
"Now I'm in the process of finishing a video on dating violence," Carroll said.
Another example of how this careful choreography can take a life of its own.
"If it can stop someone out there from bullying, then it's done its job."