A public service announcement, which reenacts the shooting of Trayvon Martin, has been released just six weeks after George Zimmerman was found not guilty of murdering the Miami teenager.
The anti-stand your ground PSA was created by the Coalition to Stop Gun Violence. Spokesperson Ladd Everitt says, "The point of the PSA is to make this issue hit a little closer to home. These are not just stories we read about, these are real human beings who are being killed needlessly."
George Zimmerman's brother, Robert Zimmerman Jr., calls the PSA is a piece of fiction.
"From the very first moment it's played, it depicts George running, and then it gets more and more deceitful the longer you watch."
Everitt says the 911 calls made to the Sanford police department on the night that Martin died were used in the PSA.
"We didn't want to dramatize events as to where there was a great deal of discrepancy, as to what happened," Everitt says.
But Zimmerman says this was a self-defense case and connecting the PSA to his brother's case is wrong.
"I think it's disingenuous to call it a 'public service announcement.' I think it's a disservice to the public, because it's riddled with fantasy."
George Zimmerman's attorney, Mark O'Mara, says his client's case was one of self-defense and not stand your ground, as he has said many times before.
"If we are going to have a conversation about 'stand your ground' that will have results, we must have an honest conversation," read a statement sent to FOX 35 by O'Mara
The Martin family also released a statement saying the ads are too emotional to discuss right now, but they are educating the public on how the law needs to be reviewed.
Meanwhile, Robert Zimmerman Jr. says the law should remain as it is.
"The laws in Florida suit the people in Florida."
Everitt says that right now the PSA is only airing online and not on television.