Bust to boom: Can strippers save Atlantic City? - FOX 35 News Orlando

Bust to boom: Can strippers save Atlantic City?

Posted: Updated:
A dancer at Scores rehearses on Monday, Aug. 26, 2013, for the strip club's opening inside the Taj Mahal Casino Resort in Atlantic City, N.J. next month. (AP photo/Wayne Parry) A dancer at Scores rehearses on Monday, Aug. 26, 2013, for the strip club's opening inside the Taj Mahal Casino Resort in Atlantic City, N.J. next month. (AP photo/Wayne Parry)

By WAYNE PARRY | AP

ATLANTIC CITY, N.J. (AP) - What if, after seven years of plunging casino revenues and fleeing customers, Atlantic City's real problem was this: People are wearing too much clothing?

Scores, the famous New York strip club, will open a satellite establishment inside the Trump Taj Mahal Casino Resort next month - the first strip club inside an Atlantic City casino in the 35 years of legal gambling here.

It will be the most audacious adult offering in an Atlantic City casino, though it's not the first: Revel has offered the Royal Jelly burlesque show since it opened, the Borgata Hotel Casino & Spa hosts a burlesque show every Thursday night, and dancers in bras and panties are common on gambling floors, including at the Tropicana Casino and Resort and the Showboat Casino Hotel.

"We feel this is the third leg of the Atlantic City triangle: gambling, alcohol and adult entertainment," said Bob Gans, the club's managing partner. "It's a natural."

Since 2006, when the first casino opened in Pennsylvania and began taking away business that had gone to New Jersey for three decades, Atlantic City has been struggling with new competition popping up all around it. Revenue has fallen from $5.2 billion that year to just over $3 billion last year, and thousands of jobs have been lost in a decline that shows no signs of ending.

In addition to family-friendly attractions like a revamped Steel Pier amusement park, the return of the Miss America pageant and free outdoor light shows on Boardwalk Hall, Atlantic City has been looking for other ways to separate people and their money. The seaside resort has a century-old reputation as an adult playground, so it's somewhat surprising it took this long for strippers to make their way inside the gambling halls.

Gans is investing $25 million in the newest Scores, which will open Sept. 12 with five private VIP rooms, 11 stripper poles and an ultra-VIP room for celebrities and high-rollers.

Cover charges will range from $10 to $30. The club's Diamond Dollars, which cash-strapped customers can charge to their credit cards, come with a steep 20% markup: $100 worth of club dollars costs $120.

Patrons and employees will have to behave; New Jersey laws governing casinos prohibit total nudity. In approving the club in December 2011, the New Jersey Division of Gaming Enforcement issued a ruling that bordered on an anatomy lesson, governing in explicit detail what can be shown and what needs to stay covered. In short, dancers may strip down only to a G-string and pasties, small fabric patches that cover the nipples. Lap dances are prohibited, as is any simulation of sexual activity.

While Las Vegas is known for its racy offerings, there are no strip clubs inside any Sin City casinos. Several offer topless stage shows and topless pools, and strip clubs regularly offer free transportation from anywhere near the Strip, including casinos.

One pool venture didn't fare as well. The Rio All-Suites Hotel & Casino partnered with a strip club to run a topless pool at the casino, but the casino shut it down in 2009 after an undercover bust resulted in 11 arrests for various prostitution charges.

Gans is confident Scores will succeed, even in a city with four other strip clubs, including one with all-nude dancers.

"There are 30 million people who come to Atlantic City every year," he said. "You have the safety of a hotel casino, and we have the right brand and the know-how to do something that hasn't been done before. We can be the Pied Piper here."

Associated Press writer Oskar Garcia contributed to this story.

Wayne Parry can be reached at http://twitter.com/WayneParryAC

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • New Jersey NewsNew Jersey NewsMore>>

  • Newark school enrollment problems

    Newark school enrollment problems

    Friday, August 22 2014 5:17 PM EDT2014-08-22 21:17:11 GMT
    The school year in Newark is getting off to a rocky start. Classes start in less than two weeks and parents are still waiting in line for hours to find out where their kids are enrolled. The problem is being blamed on a glitch in the school's new online open enrollment system. To say mother of three Jennifer Caraballo is frustrated may be an understatement. She is one of hundreds of Newark parents desperately now trying to find a new school for her children.
    The school year in Newark is getting off to a rocky start. Classes start in less than two weeks and parents are still waiting in line for hours to find out where their kids are enrolled. The problem is being blamed on a glitch in the school's new online open enrollment system. To say mother of three Jennifer Caraballo is frustrated may be an understatement. She is one of hundreds of Newark parents desperately now trying to find a new school for her children.
  • Teaneck couple's wedding photos wash up in Staten Island

    Teaneck couple's wedding photos wash up in Staten Island

    Friday, August 22 2014 2:08 PM EDT2014-08-22 18:08:20 GMT
    Nearly two years after losing their wedding photos, one couple has finally got them back. The photos washed up on a Staten Island couple's driveway a few days after Hurricane Sandy.
    Nearly two years after losing their wedding photos, one couple has finally got them back. The photos washed up on a Staten Island couple's driveway a few days after Hurricane Sandy.
  • Gallery U in Westfield celebrates anniversary with reality TV star Teresa Giudice

    Gallery U in Westfield celebrates anniversary with reality TV star Teresa Giudice

    Friday, August 22 2014 2:05 PM EDT2014-08-22 18:05:56 GMT
    Teresa and Joe Giudice (AP Photo/Oral-B Pulsonic, Gary He)Teresa and Joe Giudice (AP Photo/Oral-B Pulsonic, Gary He)
    Gallery U Boutique in Westfield celebrated its one-year anniversary Wednesday with an event featuring special guest Teresa Giudice of The Real Housewives of New Jersey. Giudice met guests, posed for photos and signed autographs and Gallery U collected donations for the Brain Injury Alliance of New Jersey. The event was hosted by Velocity 1 Media. "Last night's event brought 150 people to Gallery U Boutique and Downtown Westfield,” said retail manager Melody Lieberman.
    Gallery U Boutique in Westfield celebrated its one-year anniversary Wednesday with an event featuring special guest Teresa Giudice of The Real Housewives of New Jersey. Giudice met guests, posed for photos and signed autographs and Gallery U collected donations for the Brain Injury Alliance of New Jersey. The event was hosted by Velocity 1 Media. "Last night's event brought 150 people to Gallery U Boutique and Downtown Westfield,” said retail manager Melody Lieberman.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices