What's in a name? For Maitland, the answer may be everything as they try and increase awareness about their city with a series of new signs as you enter the city.
It's not really an image problem, but Public Works Director Rick Lemke does admit, more people than they would like drive right through the city of Maitland on their way to somewhere else.
"Either on I-4 or 17-92 or Maitland Boulevard, all too often this is a community where people drive through and don't stop. Obviously we want people to stop. We want people to stop and shop. We want to create a downtown atmosphere."
Part of that effort includes spending $390,000 over the next 5 years on new signs for the city. Signs will be placed at the entrance ways to the city. They will not look as fancy as that giant sign that greets people traveling south on U.S. Highway 17-92 out of Seminole County, but should still be an improvement according to Lemke. The Public Works Director says the first sign to be installed will be on Lake Avenue as people leave Eatonville.
"We've got limitations on how much right of way we have, but we'd like to get something that's a little bit more substantial and a little bit prettier that we can use that would stand out a little bit better."
One place of emphasis will be in Maitland's cultural corridor. Rick Lemke says putting new and better signs up in the area around Lake Lilly, the Maitland Arts Center, and the Civic Center will help emphasize was is best about the city.
"We're a unique community I think in a lot of ways"
The $390,000 will be spent over the course of the next 5 years, and also includes streetscaping and landscaping along the city's most traveled corridor, 17-92, or Orlando Avenue right through the heart of the city.