It's the most popular sport in America and now the National Football League is trying to tap into a growing demographic within the sport: women.
It's estimated that 60 percent of the U.S. population watches NFL games on a regular basis and of that number, nearly half are women.
The NFL says sales of women's apparel has tripled in the past four years.
So with that statistic, does it surprise you to hear that in addition to "man caves," spots in homes where men get away to watch their sports, there are now "women caves."
Video: FOX 10's Kristen Keogh reports.
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