Included in the $92,000 that the city of Orlando and it's downtown Community Redevelopment Agency will give to the Chamber of Commerce is $50,000 to promote SunRail. The Chamber will use it's various entities to pitch the train to business groups and chambers of commerce across the region according to Downtown Development Board Executive Director Thomas Chatmon.
"This Central Florida Partnership agreement calls for them to utilize their resources, because quite frankly, city hall doesn't have the time or the people to dedicate to this."
Chatmon says for the $50,000, the Chamber will be expected to get commitments from area businesses to buy 10,000 SunRail passes, known as SunCards.
"What we are looking for them to do is to be agents of promotion," he said. "The SunRail card itself is a $5, one-time charge, and after that, it's a programmable card, so it can be uploaded and reloaded numerous times."
Chatmon says the Chamber will be expected to do more than just sell tickets though.
"They will go out to various businesses within the downtown Orlando area, and educate those businesses and the benefits of providing SunCards to their employees."
The Chamber will provide memberships to their MyRegion.org and Orlando, Inc. agencies, plus send a city employee through each class of Leadership Orlando. In addition to the SunRail pitches, the Chamber will also feature SunRail in its advertising and form a SunRail advisory board to propose how to best implement the train. It is slated to begin service in the spring of 2014.