Tim Skubick: Can Mark Schauer pulled an 'Engler'? - FOX 35 News Orlando

Tim Skubick: Can Mark Schauer pulled an 'Engler'?

Posted: Updated:
LANSING, Mich. (WJBK) -

The last time a sitting governor lost his seat, was when Gov. Jim Blanchard lost to underdog John Engler.  Not to take anything away from Beal Cities's (sp) favorite son who pulled off a miraculous come-from-behind- victory, but Mr. Blanchard pretty much botched his re-election bid.

If the Mark Schauer campaign is hoping Gov. Rick Snyder pulls a Blanchard, his handlers should think again.

The more poignant and unanswered question is, can Mr. Schauer pull an Engler?

A senior member of the state Democratic Party has privately advised anyone who will listen that one sure way to beat Mr. Snyder is to replicate what Mr. Engler did to the unsuspecting Mr. Blanchard.

"Do like Engler and go negative against the governor," this sage of many campaigns suggests.  By pounding away and driving Mr. Snyder's image down, Mr. Schauer could win, this person concludes.

Well 14 months out, there is no pounding but we heard from the Schauer campaign for the first time in a long time the other day.

With a $500,000 pro-governor media blitz on the airwaves, and without the desire or probably the money to match it, the Democrats did the next best thing:  Tried for some free-media.

"Democratic candidate for governor Mark Schauer to make major political announcement," the news advisory tried to drum-up a little pop for their guy. Come to the event at 4 p.m. on October first.

Wait a second.

Four o'clock on October first. That was an interesting news day: The first day of enrollment into that little thing they call Obamacare and thanks to the good folks in the nation's  capitol it was also the launch of the government shutdown.

In other words the Schauer campaign would be lucky to get any attention.

"It doesn't rise to the dog bites man level," confided one of the capitol scribes who chucked covering the event.

In addition to competing with bigger stories, the state budget director conveniently called a news briefing on the federal government shutdown for 2:45 p.m. which meant many reporters would be working on that and not Mr. Schauer's "major announcement."

Hum, you don't think the Snyder team did that on purpose to snatch coverage away from its likely opponent?

Regardless, Mr. Schauer forged ahead and grabbed a pretty darn good endorsement from the Michigan Education Association.

As for the media pop, the campaign was pleased, but coverage was adequate but not off the charts.

But give the campaign credit as it scrambled to squeeze as much coverage as possible after it became apparent that the 4 p.m. time frame and the other more major stories would trump Mr. Schauer.  Hence Mr. Schauer talked to other reporters well before the 4 o'clock event and long after it as well.  Good move.

But some wags in town wondered if another date would have worked better?  And wondered if  they mishandled this, what else might they screw-up?  You know how critics are.

The Schauer inner circle was content with what it did.  As for the late starting time, they  had already reset the event once, and had to wait until that late hour in the news cycle because three teachers couldn't cut class to be there any earlier.  One of them was Mr. Schauer's English teacher.

Nonetheless timing is everything in politics.  Mr. Schauer critics will gripe this fell short, but the good news is it happened in the October 2013 and after this column is read, no one will remember it..accept maybe the Snyder folks. They may be hoping for more of the same and concluding that Mr. Schauer, at this read,  does not look like a John Engler in the making.

  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
  • PoliticalMore>>

  • Study: Gene therapy may boost cochlear implants

    Study: Gene therapy may boost cochlear implants

    Wednesday, April 23 2014 3:26 PM EDT2014-04-23 19:26:01 GMT
    Australian researchers are trying a novel way to boost the power of cochlear implants: They used the technology to beam gene therapy into the ears of deaf animals and found the combination improved hearing.
    Australian researchers are trying a novel way to boost the power of cochlear implants: They used the technology to beam gene therapy into the ears of deaf animals and found the combination improved hearing.
  • Syrian activists accuse Assad of new gas attacks

    Syrian activists accuse Assad of new gas attacks

    Wednesday, April 23 2014 3:25 PM EDT2014-04-23 19:25:41 GMT
    Syrian opposition activists and other witnesses tell The Associated Press that Syrian government forces have attacked rebel-held areas with poisonous chlorine gas in recent months.
    Syrian government forces have attacked rebel-held areas with poisonous chlorine gas in recent weeks and months, leaving men, women and children coughing, choking and gasping for breath, according to Associated Press...
  • Soldier convicted in WikiLeaks case gets new name

    Soldier convicted in WikiLeaks case gets new name

    Wednesday, April 23 2014 3:15 PM EDT2014-04-23 19:15:14 GMT
    A Kansas judge has scheduled a hearing to consider Army Pfc. Chelsea Manning's petition to legally change her name from Bradley Manning.
    An Army private convicted of leaking classified documents to WikiLeaks won an initial victory Wednesday to living as a woman when a Kansas judge granted a petition to change her name to Chelsea Elizabeth Manning.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices