Convention Center to profit from new billboards - FOX 35 News Orlando

Convention Center to profit from new billboards

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ORANGE COUNTY, Fla. (WOFL FOX 35 ORLANDO) -

The Orange County Convention Center is adding 14 new digital billboards at a cost of $225,000 but is expecting to realize a profit on the purchase. 

Currently, the Convention Center has few digital billboards either inside or outside, putting them behind other competitors.  Deputy Manager Yulita Osuba says the people that put on shows there have noticed.

"Our clients have been asking for new technology and digital signs for the last couple of years."

Osuba says with no giant digital signs, the Convention Center is constantly filled with banners.

"Banners give you one opportunity, one message, and they're very expensive and they're not green."

Twelve to 14 giant digital screens will be installed above walkways around the West building of the Convention Center. Yulita Osuba says each one of these will be rented to people putting on conventions in the building. They will then sell advertising on the space, and the Convention Center itself will get paid.

"This is a revenue sharing opportunity. So our clients will either purchase one sign, or they will do a complete buyout. They'll sell sponsorships to exhibitors and we share in those revenues."

They are projecting $250,000 in revenue and will pay $225,000 to purchase the displays. Deputy Manager Yulita Osuba says another benefit of having these billboards is that they will not be filled with advertising from conventioneers 100 percent of the time. The county will also get some opportunities to advertise.

"We'll be able to work with stakeholders, the community, Visit Orlando many other community leaders to have their branding in the Convention Center."

Orange County Mayor Teresa Jacobs has been adamant in the past that she wants to use digital displays in the Convention Center to brand the area as much more than a tourist trap. She hopes to make people that visit more aware of Orange County's high tech clusters for industries like military simulation and the burgeoning medical city at Lake Nona.

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