The Oreo cookie has been around tempting Americans since 1912, it also happens to be the same year the South Pole was discovered and the Titanic sank. But, it's taken 101 years for scientists to have evidence the sugary delights are addictive. A team of researchers found Oreos may be more addictive than cocaine. The cookie actually activates more neurons in the brain's "pleasure center" than drugs such as cocaine, at least in lab rats.
There is serious science behind the study and the findings. Connecticut College students and Professor of Neurosciences, Joseph Schroeder, says the study is designed to shed light on the potential addictiveness of high-fat/ high-sugar foods. Schroeder, will present the research next month at the Society of Neuroscience conference in San Diego, California.
"Our research supports the theory that high-fat/ high-sugar foods stimulate the brain in the same way that drugs do," Schroeder said. "It may explain why some people can't resist these foods despite the face they know they are bad for them."
According to a prepared release by Connecticut College the research was the brain child of neuroscience major Jamie Honohan, who graduated in May. Honohan said a surprise finding of the research was how the lab rats ate the cookie. "They would break it open and eat the middle first," said Honohan.