J.C. Penney to open on Thanksgiving - FOX 35 News Orlando

J.C. Penney to open on Thanksgiving

Posted: Updated:
NEW YORK -

J.C. Penney is opening its doors on Thanksgiving evening to kick off the holiday shopping season, as the beleaguered retailer hopes to get back in the game for the crucial selling period.

The Plano, Texas-based chain will be opening most of its 1,100 stores at 8 p.m. , the same as rival Macy's. The Thanksgiving evening opening is much earlier than last year, when Penney didn't open until 6 a.m. Friday. That made the retailer one of the laggards for the unofficial kickoff to the season.

Penney is also bringing back a tradition it ditched last year: it will give away nearly 2 million holiday snow globes starting at 4 a.m. on the Friday after the turkey feast.

"Obviously, we were one of the last to open (last year)," said Tony Bartlett, Penney's executive vice president of stores. But he noted this year, "We're all in."

He promised that Penney's deals will be at least as good as two years ago and will be much better than last year, when Penney gave away buttons tied to a prize giveaway.

Penney is also hiring at least 35,000 seasonal workers for the holidays, nearly 50 percent more than a year ago.

The holiday plan is yet another example of how Penney is unraveling the strategies of its former CEO Ron Johnson, who was ousted in April after 17 months on the job amid a botched up plan to reinvent the retailer. Johnson was fired two months after the company announced horrific fourth-quarter results that covered the holiday shopping season. That ended a fiscal year, which finished Feb. 2, in which the Penney amassed almost a billion dollars in losses and a 25 percent drop in sales.

Penney brought back Johnson's predecessor, Mike Ullman, as CEO. He is restoring frequent sales and basic merchandise that were eliminated by Johnson who was aiming to attract a more affluent, younger shopper.

Shares were down 12 cents to close at $7.35 Thursday and have lost 63 percent of their value since the beginning of the year. The stock has lost 83 percent of its value since early February of last year.

Stores are ushering the holiday season earlier every year, creeping into Thanksgiving. Macy's scheduled 8 p.m. opening on Thanksgiving compares with its midnight Friday opening in 2012.

Last year, Target Corp. opened its doors at 9 p.m. on Thanksgiving, three hours earlier than the previous year. Wal-Mart Stores Inc., the world's largest retailer, began the early bird specials at 8 p.m on the holiday, two hours earlier than in 2011. A growing number of mall-based clothing stores like Gap also have opened their doors on Thanksgiving Day.

Target, Wal-Mart and Gap have not yet announced their plans for the Thanksgiving weekend.


You might also like...

Graphic: Effects of Smoking Highlighted !!!!

Design: 'Warriors' Tops 'Redskins' Replacement Names!

Kenya Mall: Boxes Of Body Parts Delivered To Morgue!!!!

Busted: Air Marshal Accused of Up-Skirt Photos!!!!

Shock: Bull Sharks Caught Near DC


Like us on Facebook
  • Viral StoriesMore>>

  • New app helps teens calm anxiety

    New app helps teens calm anxiety

    Monday, July 28 2014 11:46 AM EDT2014-07-28 15:46:49 GMT
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
  • Toddler crashes Jeep, runs home to watch cartoons

    Toddler crashes Jeep, runs home to watch cartoons

    Monday, July 28 2014 9:07 AM EDT2014-07-28 13:07:54 GMT
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
  • Former contractor says she was attacked by rats at DC's Providence Hospital

    Former contractor says she was attacked by rats at DC's Providence Hospital

    Friday, July 25 2014 11:03 AM EDT2014-07-25 15:03:00 GMT
    It is an odd and very disturbing story. A hospital contractor in Northeast D.C. was attacked by rats on the job and they are the same rats she says are eating bodies in the morgue.
    It is an odd and very disturbing story. A hospital contractor in Northeast D.C. was attacked by rats on the job and they are the same rats she says are eating bodies in the morgue.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices