Expect Obamacare to be popping up in some of your favorite TV shows.
A private foundation called The California Endowment just provided $500,000 to TV writers and producers to have information about the Affordable Care Act stitched into plot lines.
The goal is to encourage Americans, especially the young and healthy, to enroll in a health insurance plan.
University of Southern California's Norman Lear Center received the grant. The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society.
Because the grant is so recent, no specific TV shows have been targeted yet, and no plot lines have been written.
Martin Kaplan of the Norman Lear Center said "We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual."
California Republican strategist Jonathan Wilcox has taught a politics and celebrity course at USC, and believes the narrative TV promotion will not have an effect on the public.
"This is an attempt to use entertainment pop culture to fix a political challenge," he said. "It will be received as a partisan political message, no matter how cleverly it's delivered."
The rest of the holiday weekend continues to look warmer and unsettled. Shower and thunderstorm chances increase late Sunday and Labor Day.
The heat and humidity will continue to expand Sunday into Labor Day. There is a risk of scattered showers and thunderstorms both day. Best chance will be in the afternoon and evening.
Sunday (88/69): Clouds/Storm
Monday (90/71): Clouds/Storm
Tuesday (92/72): Clouds/Storm
Police release surveillance video of a man being shot and robbed of $70,000 in the parking lot of a supermarket in Northeast Philadelphia.
Authorities say a teenager drowned while reportedly trying to retrieve a soccer ball from a recreational reservoir in southeastern Pennsylvania.
A woman has died after being hit by three cars in Philadelphia's Logan section. Police say two of the vehicles drove off, and they're still searching for one of them.