Black Friday is still a few weeks away, but the ads in the Sunday paper are already piling up. As more and more stores start to open on Thanksgiving, however, many wonder whether the day of deals may come sooner.
Retail analysts say Black Friday as it's been known is now dead because many major sales are now getting their start on Thanksgiving night.
There are 6 fewer shopping days this holiday season, and that means most retailers are already pushing seasonal sales. Wal-Mart Stores, Inc. is among many making the early jump.
Ali Kaplan, style editor for Minneapolis-St. Paul magazine, told Fox 9 News many retailers who are competing with online sales, particularly Cyber Monday discounts, are desperate. That's why the sales seem so constant -- beginning earlier each year and then going until the New Year.
However, even though there are many headlines declaring Black Friday dead, Kaplan says she still believes it will be an event for seasonal shoppers because it's become a tradition stores know customers will expect.
"I think the key to Black Friday is creating that it's fun," Kaplan said. "It's the thing to do. After you eat turkey, you go shopping."
Some retailers are still holding out on the earlier openings too. Home Depot starts its holiday sales a few weeks before Black Friday, but they still make event out of the day -- and they plan to stay closed on Thanksgiving Day.