The Willis Report: What not to buy on Black Friday - FOX 35 News Orlando

The Willis Report: What not to buy on Black Friday

Posted: Updated:

By Gerri Willis
FOX Business Network


Black Friday beckons shoppers to malls all over the country with the promise of good deals. Last year, day-after Thanksgiving sales totaled $59.1 million, and this year 55 percent of us are expected to shop on Black Friday. But getting good deals is more art than science.

In truth, some of the so-called deals aren't all they are hyped up to be. In fact, Black Friday may benefit retailers more than it helps consumers. After all, that's where Black Friday gets its name -- it marks the first day of the year that some retailers actually stop operating in the red and begin to make a profit.

The good news is this: Because forecasts for the season show consumers may be stingier this year, spending 2 percent less than 2012, retailers are likely to be more aggressive with markdowns.

So what should you put on your shopping list and what should you leave off? According to the folks at Dealnews.com, there are three things you will want to avoid buying on Black Friday.

First off, toys are typically better bought closer to Christmas. No doubt you might get some kind of discount on Black Friday, but ask yourself how you will feel if you buy now and see a lower price later.

Likewise, stay away from the brand-name high-definition televisions. Other sets are typically discounted at this time of the year, but not the brand name ones. You'll have to wait until after Christmas to get the best deals.

Finally, hands off the Christmas decorations (for now, at least.) You're probably not shopping on Black Friday to snag decorations, but it's all too common to add them to your shopping basket. Hold off on the impulse buys and wait until closer to the holiday (or even after) to get that musical Charlie Brown Christmas tree.

To get the real deals, the biggest markdowns will go to the most creative. Demand for wedding dresses nearly disappears at Christmas, so the markdowns are the biggest. Likewise, most of us aren't shopping for apparel or shoes.

Apparel, especially high-end apparel, is heavily discounted at luxury retailers on Black Friday. Last year, Nike, Puma and Rockport had sitewide sales of up to 50 percent off.

For the techies in the crowd, watch for Microsoft Surface tablets - the first generation - to be marked down.

Good luck, and remember, the best deals will go to those with the most patience.

Interact with Gerri on Twitter @GerriWillisFBN and Facebook for more information, or to voice your concerns and questions.

  • BusinessMore>>

  • First lady announces one-stop job site for vets

    First lady announces one-stop job site for vets

    Wednesday, April 23 2014 3:55 PM EDT2014-04-23 19:55:09 GMT
    The government is developing a website to help job-seeking veterans and military spouses create resumes, make connections with employers and become part of a database that companies can mine for skills and talents.
    To help veterans leaving the military as it downsizes, the government on Wednesday started a one-stop job-shopping website for them to create resumes, connect with employers and become part of a database for companies to...
  • US stocks edge lower after a six-day rise

    US stocks edge lower after a six-day rise

    Wednesday, April 23 2014 3:25 PM EDT2014-04-23 19:25:12 GMT
    By The Associated Press U.S. stock futures barely budged in pre-market trading Wednesday as positive earnings news from U.S. companies was offset by a disappointing economic report from China.
    The stock market slipped Wednesday, after rising for six straight days, as investors worked through another round of quarterly earnings reports from U.S. companies. Intuitive Surgical was among those announcing...
  • Amazon snares classic shows in deal with HBO

    Amazon snares classic shows in deal with HBO

    Wednesday, April 23 2014 2:45 PM EDT2014-04-23 18:45:26 GMT
    Amazon is teaming up with HBO, the first streaming arrangement agreed to by the cable network, in a deal that will make available to Amazon prime members some classic TV like "The Sopranos" and "The Wire."
    Fans of classic HBO shows like "The Sopranos" and "The Wire" will soon have access to those series and more through Amazon Prime in the first online streaming deal signed by the cable network.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices