Chris Brown to launch line of Sprayground backpacks - FOX 35 News Orlando

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • A look inside the exclusive Beautique

    A look inside the exclusive Beautique

    Monday, July 21 2014 10:38 PM EDT2014-07-22 02:38:38 GMT
    Beautique is Midtown Manhattan's new celebrity hangout with a touristy address and locals-only feel.The upscale restaurant gives way to a luxe lounge. Everyone here looks like a million bucks and has a bank account to match. It's no wonder celebrities like Leonardo DiCaprio feel right at home.
    Beautique is Midtown Manhattan's new celebrity hangout with a touristy address and locals-only feel.The upscale restaurant gives way to a luxe lounge. Everyone here looks like a million bucks and has a bank account to match. It's no wonder celebrities like Leonardo DiCaprio feel right at home.
  • NYPD arrest suspect in police assault

    NYPD arrest suspect in police assault

    Monday, July 21 2014 10:03 PM EDT2014-07-22 02:03:14 GMT
    A suspect has been arrested on a charge of assaulting a police officer in Upper Manhattan. Police say the assault happened around 1:30 a.m. Sunday at The Clinton Houses at East 104th Street. They say the officer and her partner were patrolling the area when they came upon four people smoking marijuana.
    A suspect has been arrested on a charge of assaulting a police officer in Upper Manhattan. Police say the assault happened around 1:30 a.m. Sunday at The Clinton Houses at East 104th Street. They say the officer and her partner were patrolling the area when they came upon four people smoking marijuana.
  • Central Park bike rental war

    Central Park bike rental war

    Monday, July 21 2014 7:17 PM EDT2014-07-21 23:17:22 GMT
    A bicycle rental war is being waged in Central Park by Columbus Circle. Bike and Roll is a Parks Department-sanctioned bike rental with rental booths in the park complete with helmets and bouncer-size security guards. Bike and Roll's president says his employees are being threatened and harassed by non-licensed illegal vendors in the park while they hawk to tourists. The individual vendors, who appeared to be trying to rent out bicycles using pedicab licenses, were not friendly to us, either.
    A bicycle rental war is being waged in Central Park by Columbus Circle. Bike and Roll is a Parks Department-sanctioned bike rental with rental booths in the park complete with helmets and bouncer-size security guards. Bike and Roll's president says his employees are being threatened and harassed by non-licensed illegal vendors in the park while they hawk to tourists. The individual vendors, who appeared to be trying to rent out bicycles using pedicab licenses, were not friendly to us, either.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices