Chris Brown to launch line of Sprayground backpacks - FOX 35 News Orlando

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Manhattan fire

    Manhattan fire

    Friday, August 1 2014 11:35 AM EDT2014-08-01 15:35:42 GMT
    A large fire was burning in Manhattan on Friday morning.The FDNY was called to 251 E. 35th St. around 11 a.m. It quickly went to two alarms.The building houses a Chinese Restaurant on the first floor and residential units on the upper floors.Thick black smoke was seen over the scene.This is a developing story and will be updated.
    A large fire was burning in Manhattan on Friday morning.The FDNY was called to 251 E. 35th St. around 11 a.m. It quickly went to two alarms.The building houses a Chinese Restaurant on the first floor and residential units on the upper floors.Thick black smoke was seen over the scene.This is a developing story and will be updated.
  • 8 things to do in August

    8 things to do in August

    Friday, August 1 2014 10:16 AM EDT2014-08-01 14:16:28 GMT

    July came and went in the blink of an eye, or squint since the sun was so bright. As you dwell on the memories of 4th of July, weekends at the beach, nights at the ballpark and a good amount of warm weather, August is going to be another month to make more memories. Restaurant Week is still going on as well as SummerStage, but there is so much more happening in August. Here's a list of 8 things you can do in  New York throughout the month of August.

    July came and went in the blink of an eye, or squint since the sun was so bright. As you dwell on the memories of 4th of July, weekends at the beach, nights at the ballpark and a good amount of warm weather, August is going to be another month to make more memories. Restaurant Week is still going on as well as SummerStage, but there is so much more happening in August. Here's a list of 8 things you can do in  New York throughout the month of August.

  • Massive emergency drill in New York City

    Massive emergency drill in New York City

    Friday, August 1 2014 8:53 AM EDT2014-08-01 12:53:38 GMT
    The New York City Department of Health will be conducting a massive emergency preparedness drill at 30 facilities across the city on Friday.  They are testing the delivery of emergency medications in the event of a biological attack, such as anthrax, on the city.
    The New York City Department of Health will be conducting a massive emergency preparedness drill at 30 facilities across the city on Friday.  They are testing the delivery of emergency medications in the event of a biological attack, such as anthrax, on the city.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices