Chris Brown to launch line of Sprayground backpacks - FOX 35 News Orlando

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Hundreds celebrate Easter at St. Patricks Cathedral

    Hundreds celebrate Easter at St. Patricks Cathedral

    Saturday, April 19 2014 10:37 PM EDT2014-04-20 02:37:51 GMT
    Hundreds of people showed up to Saturday's mass at St. Patricks Cathedral to celebrate Easter, one of the holiest days for Christians around the world.
    Hundreds of people showed up to Saturday's Mass at St. Patricks Cathedral to celebrate Easter, one of the holiest days for Christians around the world.
  • Governor kicks off 114th annual New York International Auto Show

    Governor kicks off 114th annual New York International Auto Show

    Saturday, April 19 2014 7:00 PM EDT2014-04-19 23:00:18 GMT
    Auto fans you may already know this the 114th New York International Automobile Show is in town this week. Governor Cuomo was on hand Saturday to kick off the official opening of the 10 day event by driving a 2015 Chevrolet Corvette convertible through the Jacob Javits Convention Center.
    Auto fans you may already know this the 114th New York International Automobile Show is in town this week. Governor Cuomo was on hand Saturday to kick off the official opening of the 10 day event by driving a 2015 Chevrolet Corvette convertible through the Jacob Javits Convention Center.
  • Man struck and killed by NYC subway train

    Man struck and killed by NYC subway train

    Saturday, April 19 2014 3:19 PM EDT2014-04-19 19:19:38 GMT
    A man in his 60s was killed by an oncoming train in midtown Manhattan after jumping on the tracks to grab his personal belongings that fell.
    A man in his 60s was killed by an oncoming train in midtown Manhattan after jumping on the tracks to grab his personal belongings that fell.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices