Retailers tracking shoppers inside stores - FOX 35 News Orlando

Retailers tracking shoppers inside stores

Posted: Updated:

It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.

Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.

Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.

Hugo Boss has started using heat sensors to place premium products. So basically, where the most people are gathered in the store, top products will be placed there.

I went into the Hugo Boss on Broadway and Prince Street. The folks who work there came up to me and asked if I needed help, but not because they tracked my cell phone, or body heat, but because they saw the camera recording me out front.

Other than that, I didn't find any stores tracking me on the street.

But I do get emails from stores, or places I often shop, like No facial recognition, just return customer recognition. And that's fine with me.

Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices