Public relations executive Justine Sacco fired after insensitive - FOX 35 News Orlando

Public relations executive Justine Sacco fired after insensitive AIDS in Africa Tweet

Posted: Updated:

A public lesson in the power of social media after Justine Sacco, a former PR executive for an internet company called Interactive Corp, posted a Tweet over the weekend.

The Tweet read, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white."

The Tweet was posted during her flight. The internet caught on to the offensive tweet and it spread like wildfire.
         
"Has Justine Landed Yet" was a trending topic all day as people waited to see if she apologized or responded once she saw the storm the tweet generated.
         
Sacco eventually deleted her social media accounts, but the damage was done.

She was fired by Interactive Corp, which released a statement saying, "There is no excuse for the hateful statements that have been made and we condemn them unequivocally."

But the company also defended her from other Twitter users saying hateful things about her writing. "We hope that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core."

Sacco also released her own statement to ABC News saying in part she's ashamed of her insensitivity to the millions of people living with the virus.

She also apologized to the nation of South Africa, where she was born, and to her friends and family.

  • Viral StoriesMore>>

  • Oklahoma policeman accused of sex assaults on duty

    Oklahoma policeman accused of sex assaults on duty

    Friday, August 22 2014 11:36 AM EDT2014-08-22 15:36:23 GMT
    An Oklahoma City police officer was arrested Thursday and is being held in lieu of $5 million bond after being accused of committing a series of sexual assaults against at least six women while on duty.
    An Oklahoma City police officer was arrested Thursday and is being held in lieu of $5 million bond after being accused of committing a series of sexual assaults against at least six women while on duty.
  • VIDEO: Beluga whale teases kids at aquarium

    VIDEO: Beluga whale teases kids at aquarium

    Friday, August 22 2014 8:33 AM EDT2014-08-22 12:33:53 GMT
    Video of a beluga whale teasing children at a zoo has gone viral. You can see Juno snapping his jaws at three young children at the Mystic Aquarium in Connecticut.
    Video of a beluga whale teasing children at a zoo has gone viral. You can see Juno snapping his jaws at three young children at the Mystic Aquarium in Connecticut.
  • Mail carrier says she was assaulted over missing mail, but DC police tell different story

    Mail carrier says she was assaulted over missing mail, but DC police tell different story

    Thursday, August 21 2014 9:52 AM EDT2014-08-21 13:52:12 GMT
    A U.S. Postal Worker says she was assaulted by two women in a dispute over missing mail, but D.C. police tell a different story. They say she was the aggressor and the suspect instead, and that she may have called friends for help before officers arrived.
    A U.S. Postal Worker says she was assaulted by two women in a dispute over missing mail, but D.C. police tell a different story. They say she was the aggressor and the suspect instead, and that she may have called friends for help before officers arrived.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices