The Flashbang bra is a product designed by Lisa Looper and is marketed by and to women. The bra's function is to serve as a discreet holster for women wishing to protect themselves and their families.
It's a female-fashion-functionable item that has protective features to prevent any accidents.
"It covers up the trigger-guard here so it keeps everything safe. There's no way for this to accidentally fire," said Looper, President and Founder of Flashbang Holsters.
The line also offers a ton of variety for the different lifestyles and activities of most women.
The naming convention is super sassy, too. Looper's unique philosophy towards product design is what's grabbing peoples attention everywhere.
"I kind of have this philosophy: Why just clip your toenails, when you can polish them? I mean, who names their holsters after pin-ups? It's just something different. We want it to be colorful. We want it to be fun and exciting," said Looper.