A new study shows characters on kids cereal boxes are literally staring at your children! Researchers at Cornell university's food and brand lab found cereals that are marketed to children tend to be placed on lower shelves and feature characters that often look downward toward children. They say the eye contact is a way of attracting the child's interest and the parent's wallet.
Evok Advertising Creative Director Chris LeBlanc said marketing is designed to entice consumers. It does that to children by attempting to create a fun experience, using primary, bright colors to catch attention.
LeBlanc said it is not just cereal that tries to capture your young consumers. He said there are touch points throughout the grocery store designed to catch kids' attention, such as dangling toys on the aisles and loose candy often on the lower shelves.
He also said he notices "impulse aisle" buys are often on eye-level or within easy reaching distance.