Catalog shopping is alive and well - FOX 35 News Orlando

Catalog shopping is alive and well

Posted: Updated:
MYFOXNY.COM -

Bonobos is an online men's clothing store. The company tried something new in 2013 by trying something, well, old. Bonobos mailed to some customers a traditional catalog. The results were very surprising to these Internet retailers: the catalog attracted more customers to the website.

Bonobos' catalog circulation has now increased. The catalog experiment taught the company some important information about their customers: shoppers spent more time looking at traditional paper catalogs then the clothing line's website and when customers did order from the catalog they typically spent more money.

In fact marketing experts say many retailers still spend lots of money on mailing you catalogs. Last year, marketers mailed out 11.9 billion catalogs, the direct marketing association says.

So what gives? If we can get everything need from our smartphones or computers why look at a catalog? Turns out we like to browse and picture ourselves in that outfit on that vacation. We need inspiration -- and sometimes you just can't get that online.

  • Your MoneyMore>>

  • Envelopes in Marriott hotels invite tips for maids

    Envelopes in Marriott hotels invite tips for maids

    Monday, September 15 2014 8:14 AM EDT2014-09-15 12:14:33 GMT
    Do you leave a tip in your hotel room for the maid?  Marriott is placing envelopes in 160,000 hotel rooms beginning this week to encourage guests to leave tips.
    Do you leave a tip in your hotel room for the maid?  Marriott is placing envelopes in 160,000 hotel rooms beginning this week to encourage guests to leave tips.
  • Housing activists protest Airbnb

    Housing activists protest Airbnb

    Friday, September 12 2014 7:41 PM EDT2014-09-12 23:41:17 GMT
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
  • Robot workers are coming

    Robot workers are coming

    Friday, September 12 2014 7:13 PM EDT2014-09-12 23:13:15 GMT
    A life-sized looking and sounding robot named the RoboThespian is an interactive, alert machine powered by algorithms and codes -- a form of artificial intelligence. It's the sort of thing that would have sounded like science fiction a generation ago. These days, robots like this are used mostly in showrooms and for entertainment. But researcher Cadell Last of the Global Brain Institute says that these bots will have a much bigger role and will make up a major part of the workforce.
    A life-sized looking and sounding robot named the RoboThespian is an interactive, alert machine powered by algorithms and codes -- a form of artificial intelligence. It's the sort of thing that would have sounded like science fiction a generation ago. These days, robots like this are used mostly in showrooms and for entertainment. But researcher Cadell Last of the Global Brain Institute says that these bots will have a much bigger role and will make up a major part of the workforce.
Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices