Big business built on floating your stress away - FOX 35 News Orlando

Big business built on floating your stress away

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CASSELBERRY, Fla. (WOFL FOX 35 ORLANDO) - A new company in Cassleberry promises to help you tune out life's distractions and simply relax.

Forget ladies who lunch, some Central Florida women want time in the tank. Ladies like Orlando lawyer Kelli Hastings found Total Zen Float about five months ago.

"Physically, you know, you're able to relax in a way that you can't in any other environment," said Hastings.

She said she'll never forget her first time.

"I got in there because I haven't experienced that kind of no sensation," said Hastings. "You can't see, hear, or feel anything really so I got a little scared."

She said that feeling lasted for a few minutes. She's a regular now.

"The tank kind of sells itself," said William O'Brien, co-owner of Total Zen Float. "It's so out there. People are like I want more of this."

Business partners William O'Brien and Derek Hudiburg said they first paid about $8,000 for a personal float tank, also known as a sensory deprivation tank.

"I was like you know what, I'm just going to try to get one, put it in my house, and just go use this myself," said Hudiberg.

Some friends wanted to pay them to use it. Then an idea floated their way.

"We just wanted to share it with everybody," said O'Brien.

The 23 and 20 year olds opened Total Zen Float last October. At first, only a few people trickled in. Now, they book up to 18 customers a day.

"Once you get in the tank, everything disappears," said Hudiberg.
 
Before you get into the tank you have to do two things: take off your jewelry and take off your clothes.

The guys said anyone can float in the tanks. They said the key is the salt.

"With the 1000 pounds of Epsom salt in there and only 10 inches of water, it makes it about a one to one ratio of water to salt," said O'Brien.

O'Brien said the water is seven times more buoyant than the Dead Sea.

We're told the solution is filtered three times after each session.

The most popular sessions last 60 to 90 minutes. Owners said it can help with everything -- from muscle pain, issues sleeping and even stress.

"I'm interested in doing an overnight," said Hastings.

Many customers are hoping more time in the tank will lead to better days out in the real world.

The guys are already looking to expand. They're thinking about buying a third tank, and are even considering opening other locations, as well.

For more information, visit: www.orlandofloatation.com/ <http://www.orlandofloatation.com/>

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