New York to invest $60M into tourism - FOX 35 News Orlando

New York to invest $60M into tourism

Posted: Updated:
NEW YORK (MYFOXNY) -

With all of the wonderful things New York City has to offer tourists, it's easy to forget that the rest of the state has wonderful things to experience. Now, there is a push to explore the New York outside of our metropolitan area.

The famed whale room at the Museum Of Natural History was the setting for the New York State Tourism Summit, an event bringing together industry leaders, tourism experts, and business owners from all over the Empire State. Gov. Andrew Cuomo led the summit.

"Tourism is big business in the state of New York," he said. "It is the fourth largest employer. One out of every 12 jobs comes from tourism."

That tourism is vital to New York's economy. There were more than 218 million visitors to the state in 2013. Those visitors spent $59.2 billion, which was up $2 billion from 2012. 53 million of those tourists visited New York City.

Cuomo believes the state's tourism industry can learn something from the Big Apple.

"The state, frankly, was not as aggressive in this industry as the city was," he said. "So part of today is about developing a synergy between New York City and New York State and those activities."

Therefore, New York State has committed $60 million, the largest tourism investment in decades. Part of that money will support a massive marketing campaign, putting ads on New York City trains, subways, and airports. There will also be a fall winter summer TV campaign spotlighting the range of activities across the state. Places like the Adirondacks, the Finger Lakes, Niagara Falls, and Long Island beaches will be featured. Some ads will also feature New York celebrities Robert De Niro, Meryl Streep, Vanessa Williams, and Billy Joel. The message of the campaign is that New York State has something for everyone.

New York's tourism industry has supported over 800 thousand jobs and generated $7.8 billion in tax revenues. That's enough to pay the salary of every firefighter and police officer in the state.

  • Local NewsLocal NewsMore>>

  • G subway line shutting down for 5 weeks

    G subway line shutting down for 5 weeks

    Friday, July 25 2014 9:02 AM EDT2014-07-25 13:02:01 GMT
    Beginning Friday night, a portion of the G subway line that connects Brooklyn and Queens will be shut down for five weeks.
    Beginning Friday night, a portion of the G subway line that connects Brooklyn and Queens will be shut down for five weeks.
  • Outdoor basketball courts losing popularity

    Outdoor basketball courts losing popularity

    Friday, July 25 2014 8:35 AM EDT2014-07-25 12:35:16 GMT
    Believe it or not this, some say New York's outdoor basketball courts are a dying entity. Even Rucker Park in Harlem -- where Dr. J and countless others honed their skills -- used to be standing room only all times of the day. Now there's plenty of room to stand on most days.Basketball programs like one at Chelsea Piers are gaining popularity. That means the place to hoop it up for many appears to be indoors.
    Believe it or not this, some say New York's outdoor basketball courts are a dying entity. Even Rucker Park in Harlem -- where Dr. J and countless others honed their skills -- used to be standing room only all times of the day. Now there's plenty of room to stand on most days.Basketball programs like one at Chelsea Piers are gaining popularity. That means the place to hoop it up for many appears to be indoors.
  • Hot air balloon festival in New Jersey

    Hot air balloon festival in New Jersey

    Friday, July 25 2014 7:55 AM EDT2014-07-25 11:55:32 GMT

    The largest summertime hot air balloon and music festival in North America is taking place in New Jersey.  The 32nd annual QuickChek New Jersey Festival takes place from Friday, July 25th to Sunday, July 27th in Readington. The festival features more than 100 hot air balloons from around the world.

    The largest summertime hot air balloon and music festival in North America is taking place in New Jersey.  The 32nd annual QuickChek New Jersey Festival takes place from Friday, July 25th to Sunday, July 27th in Readington. The festival features more than 100 hot air balloons from around the world.

Powered by WorldNow

35 Skyline Drive
Lake Mary, FL 32746

Phone: (407) 644-3535
News Tips: (866) 55-FOX35

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices