OSCEOLA COUNTY, Fla. (WOFL FOX 35 ORLANDO) -
Osceola County plans to spend $450,000 in tourist tax money to recruit Brazilians to the county. They are hiring a firm that will be a travel representative for the county. Tracy Ward, the Executive Director of Experience Kissimmee says Brazilians are a key market the County needs to expand.
"Their economic impact is increased because they stay longer and they travel year round."
The firm they are hiring is much more than just a travel agency according to Ward.
"A representation agency is an extension of our sales team. Think of them as boots on the ground in country. They're helping us with the messaging to the consumer. They're also helping us with the relationships with the travel agencies."
For $150,000 a year for three years, the firm will do things like consult on marketing strategy, translation services, monitor social media in Brazil, and even give monthly reports on Brazilian tourism trends. The company will get their money each year regardless of how many more or fewer tourists visit. The metrics for the contract are for actual actions. Still Tracy Ward has goals in mind.
"I'd like to see them accomplish a 20 percent increase or something in that neighborhood in terms of visitation, and we measure our visitation every year."
Experience Kissimmee estimates they get $220,000 room nights per year currently from Brazilian tourism.